As one of Canada's best advertising writers, I can help your company.  

I’ve been doing this a long time, and have worked in every product category imaginable.  I've helped client companies earn millions of dollars, helped agencies win hundreds of thousands in new business and helped myself to just about every award there is along the way.

My work is intelligent, engaging and it sells - to clients and consumers. One of the advantages of my experience is I'm extremely fast, able to get to wonderful, surprising solutions in less time.  Today that's a must. The fact that it also saves you money is a bonus. 

Please have a look through the samples of my work, then get in touch by phone or email, and let's talk about how I can help you.


Bill Parker, Creative Director, Writer                                                                                           

232 Lexington Road, Oakville, Ontario, L6H 6L5          (416) 660-4297


May 2007 – Present

Freelance Senior Writer/Creative Director

Working with various advertising agencies in Toronto and New York

July 1984 – May 2007

Writer/creative director at SMW (now Publicis), Young and Rubicam, Bensimon Byrne, Ogilvy & Mather, Cossette Communications and Dentsu Canada.

I began my career working for disciples of Bill Bernbach, and have become a devout follower myself.  I believe that advertising can and should be intelligent, so it engages not only the lowest common denominator, but the highest.  I am an excellent strategist, and consummate team player.  I have won most major awards, including One Show Pencils, Cannes Lions, Marketing and Art Directors’ Club of Canada Golds, and Bessies and have served on the juries of The Bessies, The Extras and the Marketing Awards.  My work has appeared in university textbooks and Communication Arts Magazine, and I have contributed articles to Marketing and Strategy magazines.